Exmoor based chocolate company
Discover Chocolate wanted to create a new logo as it entered the next stage of business targeting some of the larger retail outlets with its product range. The brand needed to stand out from a vast array of competitors, and reflect the gentle but ambitious reputation of the Somerset-based company set up several years ago.
Discover Chocolate is challenging some of the key players in the hand crafted, sugar-free and vegan chocolate markets and needed to develop a strong brand which did not detract from its beginnings as a natural and ethical company. As well as creating a new logo for the company, Peacock Marketing developed a suite of packaging and website concepts as part of an overall branding proposal.